Communications / Marketing

MB041 is an experienced communications and marketing professional with a strong track record in managing campaigns and developing marketing strategies.

• Marketing: developing marketing strategy: organisational objectives, market position, competitor analysis, digital experience, customer surveys, audience data CRM segmentation and targeting, integrated multi-channel plans – online and offline, reporting and performance KPIs (SOSTAC marketing framework).
• Content: researching, writing content, commissioning photography, graphics and video. Media relations: writing and distributing press relations, arranging interviews and media coverage.
• Project management: scoping, planning, progress tracking and reporting, stakeholder management and cross team collaboration, tenders and negotiating contracts, managing external agencies and corporate partnerships. (Wrike, Pivotal Tracker, Basecamp, Excel).
• Managing teams: building marketing and digital teams, recruitment, mentoring, training and developing skills and talent

Their achievements in fundraising, marketing, and communications roles demonstrate their ability to reach and engage diverse audiences and deliver results.