Marketing & Communications

MB121: A highly experienced, CIM postgraduate-qualified strategic marketing and communications leader with expertise in product development, customer experience, and B2B/B2C marketing. Has held leadership roles across diverse service industries, including travel, membership, and further education, within both commercial and not-for-profit organisations.

• Skilled in developing marketing strategies and executing integrated communications campaigns using digital SEM, SEO, content marketing, social media, PR, publications, multi-channel advertising, and events
• Expertise in aligning strategic leadership with business objectives
• Strong budget management experience
• Proven ability to engage stakeholders at all levels, with proficiency in internal communications and external relations
• Extensive experience in B2B marketing and sales, crafting customer journeys from lead generation through communication funnels to conversion, loyalty, and advocacy
• Brand management expertise, including strategy development, messaging, and tone of voice across all channels
• Proposition development leveraging customer insights, market intelligence, and primary research projects
• Corporate partnership development to achieve mutual brand and commercial benefits
• CRM strategy development, customer segmentation, data analysis, and performance reporting
• Non-Executive Director role in further education, advising and challenging board-level strategy

Recognised by colleagues as a pragmatic, supportive, and open leader with a determined approach to delivering results. Passionate about empowering and developing high-performing marketing teams through the sharing of expertise and vision. Analytical, commercially focused, and detail-oriented, thrives on new challenges and opportunities to work innovatively, collaboratively, and effectively.